Our process

How we fix and rebuild tracking

No mystery and no long lock-in. Here is exactly what happens when you work with the EmergingAds tracking team.

1. Tracking auditWe compare what your site, analytics and ad platforms record against real orders or leads, and document every gap.
2. Measurement planThe events, values and conversions that matter to the business, named and agreed before anything is built.
3. ImplementationGA4, Tag Manager, server-side tagging and conversion APIs set up and tied to your consent setup.
4. QA and reconciliationEvery event tested, then reconciled against your backend until the numbers line up within a sensible margin.
5. Dashboards and handoverA live dashboard, written documentation and a walkthrough so your team knows exactly what each number means.

Most setups are live and reconciled in five to ten working days.